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Buckey ©
2003
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Traffic signs are the language of our roads, they communicate with
colors and shapes. Buckey (a cartoon character representing a traffic
sign) encourages safety while driving and educates people about the
importance of wearing safety belts every time one drives or rides
a motor vehicle. Buckey combines the design and function of a guide
and a warning sign. Guide signs are blue with white letters or symbols,
they direct and inform people; warning signs are yellow with black
lettering or symbols, they make people aware in advance of actual
or potential harm or danger. Just like these traffic signs Buckey
will inform, encourage and make drivers aware of the benefits of safe
driving.
Buckey with a clear and simple idea directly addresses the problem
and suggests a solution. This idea works well in color and black and
white making it perfect for advertising campaigns, merchandise and
educational materials. Buckey can deliver a variety of messages-slogans
in any language making this design more playful and adaptable to audiences
of all ages and ethnic groups all around the world.
Simplicity is the key to great advertising; Buckey is a very strong
and enduring idea that communicates its message immediately.So, the
next time you ride or drive a vehicle; smile, buckle up and have a
safe trip.
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